Our relationship with you improves your relationships with others. Here’s how:
In partnership with you, we decide which of these services – or combinations thereof – best help build your Brand
CREATIVE & STRATEGY
At the heart of everything we do is creativity driven by strategy. Strategies that deliver meaningful, memorable experiences and help create natural, honest and straightforward relationships. Relationships that matter. Relationships that last.
DIGITAL & E-COMMERCE
We create online experiences that turn browsers into engaged fans and Brand loyalists. We connect your Brand to its natural audience, and build communities in the digital space that blossom online, offline and in-mind.
Digital content and marketing strategy
Web and mobile design and development
Social media strategy and execution
Online community management
Online Brand-equity evaluation and monitoring
KPI and analytics tracking and reporting
Data-mining and email marketing
BRANDING & DESIGN
Seduce your consumers with clever and inspiring design. Build a strong and consistent Brand image that resonates with your target audience.
Promotional material and exhibit-space design
Campaign signatures and key visuals
Brand identity and packaging
PROMOTIONS & SALES ACTIVATION
Here, VIBRANT leverages below-the-line activities with a national and/or regional focus that brings immediate, tangible results to your business – National and regional in-store strategies and promotions that immediately increase sales, optimize the shopping experience and help your product stand out above the fray.
Tactical recruitment, training and management of your temporary and/or permanent sales force
Deployment of sales team on an ad-hoc or long-term basis to maximize conversion
Strategic lead generation and business development
Sales incentive programs
Planning and execution of merchandizing blitzes
Mobile sales support tools and applications
For profound, prolonged success, we believe Brands must create one-on-one interactions and experiences that foster emotions and memories consumers relate to.
Sampling, guerrilla marketing and in-field deployment tactics
Property and sponsorship activations
National promotional tours and events
Brand-influencer outreach programs
Remarkable stunt activations that generate buzz
Seamless offline-through-online integration for sustainable consumer relationships built on integrity
Events, festivals, fairs, trade shows
Retail & on-premise
Malls and shopping centres
High-traffic urban & suburban locations
THE VIBRANT WAY
// WE DELIVER AWESOME CLIENT EXPERIENCE
// WE ALWAYS FIND A WAY
// WE ARE CREATIVE PROBLEM-SOLVERS
// WE ARE PASSIONATE AND DETERMINED
// WE SUPPORT EACH OTHER LIKE A FAMILY AND COLLABORATE LIKE A TEAM
// WE EMBRACE AND LEAD CHANGE
// WE BUILD STRONG AND HONEST COLLABORATIONS
// WE PURSUE GROWTH AND LEARNING
LIFE @ VIBRANT
Where the vibe is something to rant about. We’re the people who strategically deliver meaningful experiences
BUILDING CONNECTIONS USING RFID TECHNOLOGYNational Bank
We created and executed the National Bank Super Fan Experience at the Rogers Cup in Toronto and Montreal. During this 10-day tournament, our teams recruited and rewarded thousands of tennis Super Fans. Super Fans were given an RFID pass, which generated a unique Super Fan profile. By engaging with National Bank’s contest, photo sharing, trivia and cheer simulation stations around the tournament site Super Fans collected points, which were exchanged for rewards. While the fans had fun, we generated 4,200 leads and signups for National Bank.
We combined our expertise in digital, experiential and social marketing to make a difference for dogs. We teamed up with the SPCA Montreal to spearhead a campaign that takes a stance against the dog tethering laws in Quebec. In this province, it is still legal to permanently chain a dog outside and many dogs spend their entire lives chained outdoors. To raise awareness, we developed a stunt, and used public relations and grassroots initiatives driving the public to www.cutthechain.ca where they could send a letter to The Minister of Agriculture to pass a law to better protect animals. Over 27,250 participants have sent a letter.
We literally brought hemorrhoid treatment to new heights while introducing the Canadian market to Hemovel™, the oral hemorrhoid treatment. We used a stunt to show Canadians that “Now you can treat your hemorrhoids anywhere”, even on Canada’s longest slackline. Ryan Robinson attempted the 1,000 foot slack line in a branded Hemovel™ activation. The brand stunt drove national online content with a shared video supported by media buy. The aim was to drive Canadians to noprivacyneeded.com where they could learn about Hemovel™ and download coupons.
2015 CAMP AWARDS WINNER – DIGITAL CATEGORYVIBRANT
We are excited to announce that we won a CAMP (Canadian Association of Marketing Professionals) Award in the Digital category. We won the award for our hydraSense® Breath In Breath Out experience. Hosted on a digital platform, the experience engaged users in relaxation and breathing exercise and encouraged mid-day breaks to refocus on proper breathing. The platform achieved high engagement and repeat users, as well as served as a tool to build hydraSense®’s online community, the Dolphins Club.
EXCLUSIVE TO MAILLE'S POPUP SHOPMaille
La Maison Maille’s Chablis mustard is a unique serve of mustard served on tap stemming from Maille’s French heritage. To bring this experience to Canadians we activated Maille popup shops nationally, where Maille Chablis mustard was exclusively available in a handful of boutiques. Our brand ambassadors poured consumers their exclusive earthenware pot of mustard to order and distributed it in a beautifully wrapped black and gold Maille gift packaging.
BADOIT LOVES GASTRONOMIC EXPERIENCES!Badoit
Consumers are discovering and falling in love with Badoit natural carbonated mineral water. The premium product is building connections with millennials through unique gastronomic experiences. Our brand ambassadors are sampling Badoit in retail, restaurants and at foodie events like Diner en Blanc (Calgary and Vancouver) and Omnivore Festival (Montreal). In addition to discovering Badoit, consumers can also “Unlock the Taste of Gastronomy” through a contest (www.badoitcontest.com) for a chance to win a gastronomic experience in Montreal, New York, Miami or Paris!
SUMMER ADVENTURES WITH GOGO SQUEEZ™GoGo squeeZ™
We are proud to be a true partner to Materne for the third year in a row. This summer, our team has been activating the GoGo squeeZ™ brand across Canada with the “GoGo squeeZ™ Adventures” experiential tour. Our brand ambassadors are engaging parents and kids at various family centric venues and events with our famous ball pit game and sampling. The experiential tour is extended online through a national contest at http://www.goodnessonthegocontest.ca/
SERVING UP COCKTAILS WITH TANQUERAY™Tanqueray™
This summer we are activating the Tanqueray™ Green Room program, focusing on introducing consumers to the brand, and showcasing it as a spirit best enjoyed after work. Our brand ambassadors are activating the program in the on-premise at bars and restaurants in Montreal, Toronto and Vancouver. The program aims to build connections with the afterwork crowd and introduce them to the simplicity of delicious Tanqueray cocktails, such as a Tanqueray™ & Tonic, Tanqueray™ No.TEN Martini.
VIBRANT HOSTS ITS 2015 SUMMITVibrant
Our National team got together for a 2-day Summit in Toronto on June 10th & 11th. The Summit primarily focused on the VIBRANT culture, brand and creativity, where we revealed our new brand identity, website, brand ideal and reinforced the VIBRANT Way. The team participated in a series of presentations and workshops to gain a better understanding of our business and industry, and had the chance to collaborate with coworkers from across the country. To top off all the fun was our new Toronto office opening party with clients and friends! Click on the image above to see the video
OIKOS FOOD TRUCK CROSSED THE COUNTRY!Danone Oikos
We loaded up the food truck and headed off at the EAT! Vancouver™ event last weekend to launched OIKOS in this wonderful place. With a pretty cool Snackmobile and a selfie station in the shape of a giant tub of yogurt, it's safe to say OIKOS and Vibrant added some originality to the event! The OIKOS food truck was one of the most popular attractions at the show, and our oversize spoon put a real smile on our visitors’ faces. See the Facebook album for more fun photos!
WORLD CLASS CANADA PRESENTED BY... VIBRANTDiageo
After three months of intense planning and hard work, the Vibrant team finally launched the Canadian edition of the largest and most prestigious mixology competition in the world - World Class. For one week, we executed this week-long national competition for Diageo, to name the ten best bartenders in Canada. Contestants descended on Vancouver to complete four challenges over the course of two days. The event was fantastic and a huge success! The winner, Grant Sceney of Vancouver, will participate in the international leg of the competition, which will take place in Scotland and England between July 28-August 1.
POLLEN COUNTS IN THE PALM OF YOUR HANDClaritin
Before leaving your house in the morning, open the newly updated Claritin® Pollen Alert app first. This free app offers weather news and pollen counts for your region, as well as quickly updated pollen reports and a fresh new interface. If you love Claritin®, remember to get your online savings coupon too! Read more about this app, available for iOS and Android, on claritin.ca.
15 YEARS CALLS FOR A PARTY!National Bank
Vibrant was part of the festivities for the 15th anniversary of National Bank Insurance Auto │ Home September 24th on De La Gauchetière Street. More than 750 people joined National Bank Insurance employees for a BBQ lunch to thank customers and employees alike for their loyalty. They had lots to celebrate: National Bank Insurance, which set up its first call centre in 1999 prior to offering home insurance in 2005, now has almost 10 times more employees than when it started. Since a successful anniversary also calls for a great decor, Vibrant’s creative team was responsible for designing a visual identity. See how they outdid themselves in the photos on our Facebook page. In short, with a great party setting, a summer BBQ and refreshing beverages, the company was delighted, and its guests and our agency along with it!
A BLISSFULL (AND SUCCESSFUL) CONTESTHydraSense
Vibrant’s experiential and web teams collaborated to develop and launch the Breathe Bliss with hydraSense® contest and what a success it’s been! Members of the hydraSense® Dolphins Club who enter the contest are eligible to win a yoga retreat for two in breathtaking Hawaii! This grand prize will be drawn on August 30, 2014. Until then, 50 lucky Canadians will win passes to the Lolë White Tour yoga sessions in Montreal or Edmonton. The first 25 winners of this secondary prize attended the yoga session in Toronto this past June 12. So are you hoping for the Montreal session? Or the Edmonton one?
Interested in becoming a friend with privileges? It would be our pleasure to make your business – and your life – even better!
For business opportunities or to know more about VIBRANT services, don’t hesitate to call at :
// Quebec + Atlantic
Phone: + 1 514 276 1616 extension 248
// Ontario + Western Canada
Phone: + 1 416 866 8423 extension 2000
Phone: + 1 514 276 1616 extension 227
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QUESTIONS, COMMENTS OR REQUESTS
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